As any company, new or established, ventures into the world of E-commerce and digital branding, the same fundamental guidelines should apply to the overall campaign management as in traditional marketing. The first step in a successful campaign strategy is to define your Internet marketing campaign’s Program Goals.

Creating a highly valuable, dominating Internet power house comes with experience, resources, and the value of time. Any company entering the World of interactive commerce should be prepared to have thought out the necessary plans and stages to see their brand blow up on the Internet.

An achieving Internet Brand Manager has a thirst for online domination. To stay competitive and remain in the game you should clear your mind and think through the vast scenarios that your current web site is likely to achieve and what value opportunities you can foresee in the future. These opportunities are available by igniting the most visible branding utility you have – yourself.

Let’s work through a sample set of scenarios consisting of changing variables such as vertical industry, changing business atmospheres, and the hardest to crack of them all – the SALE!

Sally is the owner and chief chef of her business in Las Vegas, Nevada. She runs a fast paced kitchen and has to prepare all of the menu specials and specialty desserts. She works every morning starting at 5 AM with a coffee and a trip to the nearby fresh grocer to chose the best tasting and freshest vegetables and preparations for her small staff of three to use in their daily meals.

WAIT A SECOND – BACKUP HERE – I thought we were talking about a web site?

Are we talking about marketing? Well, the answer is a little yes and a little no. Sally, now has a web site. This is the reality. Her web site is user friendly and provides a lot of information about her menu. It is up and running and it looks sharp.

She has spent money on major ads throughout the Las Vegas strip and offers coupon cards for repeat clientele with a plug to her web site on it.

So as she runs her company, deals with the clients, and promotes her business, she is also the Interactive Brand Manager for her company. Taking this into consideration she has little to no time for misdirecting her business resources and her time.

On her web site she introduced a new program. The program is a corporate catering business aligned with some of the hotels on the strip that offer quick room occupancy hotels a program to bring new clients to her restaurant.

To her and her business partners amazement the company experienced tremendous revenue growth. Not to mention her restaurant is one of the most established, long standing steak houses off of the busy strip.

Sally had a problem, and it was based partly based upon resource planning. As she continued to use her web site for booking dinner reservations, the system quickly reported a jam.

She was overbooked almost every night and is now an established restaurateur offering consulting services to the Las Vegas hospitality industry while using her interactive and top line web site as an information source to up and coming students of the business.

With the World of online training and document publishing she is now entering the realm of e-books and zines. Who would of guessed all of this success from the restaurant that was slow to book up on the weekend is now disseminating information to top hotels and restaurants throughout Las Vegas? Is it a matter of luck or is it marketing? Sally was able to strategically plan for the future by incorporating a trial and error methodology and she expected to experience the cycles that the new Internet venture and partnership would bring her.

Todd is a car detailing expert. He has spent his time perfecting all of the cars in his garage and adding performance intakes, mufflers, and stereo systems to each of them. He wants to one day run an auto gallery. With the Internet, he has created a virtual trade show enabling the hottest and coolest innovations in car detailing on his free hosted web site. Not to say that the web site is the busiest trafficked site on the net, but Todd’s site has a unique angle that not only provides information to the automotive enthusiast but also allows a free signup program now backed by the largest in auto-detailing product manufactures a way to send out free samples to his active users and actually seek some valid market feedback from new buyers around the Globe. Most of the companies in this field are test marketing on a local basis, and Todd’s automotive service enables the marketing research engine to be quickly and manageably increased.

How are these and other stories of Internet success trial and error so wide spread so different from each person’s personal experiences?

You must be able to jump over hurdles. Don’t let the technology jargon confuse you? Dot What? X This or X That? Don’t worry about it. To be on your toes, make a note of each of the terms that don’t add up and shred them – Enron Style. Actually, I dare you to take out a note pad and call your wired cousin from across the country and drill him or her with your terms. Do you know what .NET is, Do you what the Extendable Markup Language means?

The answer is plain and simple and in English its called Project Planning. 2 Words.

Project Planning on the Internet can be divided into many sub-categories. To not plan for your site’s expansion WILL SIGNIFICICANTLY slow down your site’s tremendous branding opportunities. Just like Sally grew the company with grass roots marketing, using her web site as leverage she aligned with some promising hotels throughout Las Vegas to help her get started. Take the Internet for all its worth and hire a project manager to help build your Internet success strategy.

But back to here and now, here are some tips from the big Time:

ORGANIZE: Put all of your ideas into a folder called “Concepts” and then attach them to a timeline in your favorite editor of choice, Dreamweaver, Notepad, Microsoft Office, etc.

CONTENT IS KING: Deliver your Interactive Brand Manager with *everything you can find about your company… Come on now, this is the time you can dig deep into the crates and uncover some of the juicy old –time trade secrets and photos of your early careers and start up phases.

While, you need a lot of well crafted written documents presented neatly on your web site all the spark you create between your brand manager and your company should be translated in your campaigns.

SHOP: Don’t settle for one person’s *advice or expert status, shop the market until you see what goals of yours will be achieved and within the timeframe you are looking to implement the strategy.

EXPERIMENT: Project planning is not a science, no matter who claims it be. You can create a methodology all your own and constantly improve. Get out of the box here people!

LISTEN: Seek advice from trusted partners and get their feedback on a regular basis.

SET GOALS: Without the goal you don’t know when you hit the mark… if cash is the only driver involved then your bankers should call you screaming because you crashed their systems again!

Youth culture, Generation Y, punks, pop-stars, and crybabies –gen next marketing is here and corporations want in. The numbers show there are 58 million U.S. teens that account for over $250 billion of disposable income.

Companies selling fashion are focused on capturing youth mind share. Abercrombie & Fitch, Gap, J Crew, and Billabong have large sites that show new trends and provide e-commerce. Interactive properties are all over Internet and companies are quickly building their own or partnering with online teen hangouts.

On August 16, Target showed the world that they know what’s hot in fashion, beauty and music. Sally Mueller said their new site, “Bullseye” is at the center of today’s pop culture. Style-savvy teens will find Bullseye to be a quick and easy resource for the latest news and trends in areas they care about most, such as music and fashion. It’s a hip, youthful way for Target to engage our growing teen audience.”

On September 4, Avon launched a new business unit for teens and hired an executive from Conde Nast Publications as President. Avon has already been credited by investment analysts who noticed value in their marketing department’s move to use tennis pros Venus and Serena Williams in ads.

Avon and Target should take a look at Candie’s, a footwear company that has caught attention from the market. According to Candie’s corporate, their brand “has become synonymous with young, fashionable, footwear marketed by exciting advertising and celebrity spokespersons.”

Candies.com showcases an expose of Destiny’s Child and features live celebrity chat events. Their focused marketing has brought their brand to licensors for cosmetics, fragrances, sunglasses, watches, and apparel. But as of September, Candie’s isn’t using their site to generate revenue. The site currently sends shoppers to a partner site to transact business. They are however, implementing e-commerce strategies in the upcoming months according to their second quarter earning call on September 6.

They should all be looking at Alloy the only company in the group already making money from the net. Alloy attracts 15 million teens each month and is projecting $160 Million in revenue, mostly from online merchandise sales.

Companies in this article:

Avon (www.avon.com)

Target (bullseye.target.com)

Candies (www.candies.com)

Alloy (www.alloy.com)

Building inner Pagerank is important to the traffic and value of your website.  You want to make sure you have an updated sitemap in Google Webmaster Tools and an updated  Site Map on your own site so that all of your website’s files are indexed and searchable in Google.  After all Google is a search engine that scans everything on your website and the more it can find about your website and the more pages you have in your website the more likely you are to build inner pagerank on your site.  You can link directly to landing pages or sub-pages via rented links or contextual links on your website to improve your search engine optimization campaign. Be careful not to blackhat! We employ the same tactics at Backlinks Company to improve rankings.  This is one of the holy grails of SEO and has helped me promote many Colorado Companies with my SEO Services.  If you have any questions about search engine optimization please contact me directly via email at mikefreud@gmail.com or call Backlinks Company at 303-500-9951.

Here is what Wikipedia says about Google Pagerank:

Page Rank is a link analysis algorithm, named after (Google co-founder) Larry Page and used by theGoogle Internet search engine, that assigns a numerical weighting to each element of ahyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references.”

Read the entire article here.

Video SEO

Our video marketing services are some of the best high quality Internet marketing services out there guaranteed to bring in great results. Our video marketing services combine the power of video with search engine marketing in order to drive targeted traffic to your website. Search Engines and Online Video are arguably the two most important technologies driving the Internet forward. Both of these offer businesses a tremendous opportunity to reach new customers. The potential customers are searching for exactly what they are looking for, which means more sales. A lot of people are ready to pull out their wallets and buy something when they are searching for a product on Search Engines and Online Video. Online Video has the advantage of being seen thousands of times across the most high trafficked video sites and business directories on the Internet. Online Video is popular, that some high traffic sites receive millions of hits from surfers that want to see the videos. Online video marketing services for small and medium sized business and private practice professionals will blast your video to receive thousands or millions of hits from these high trafficked video sites and business directories. This will guarantee that your videos are found on the major search engines for the keywords that best represent your products and services.

How it works

1. Search Engine Analysis: A Vintage Rocket campaign begins with choosing the best keywords and keyword phrases for your site. Google has many rules such as keyword density (% of keywords on site) that you have to follow. Google might penalize you if your keyword density is too high. You have to choose the right keywords and keyword phrases that your customers are searching for in order to find and buy your products and services. Choose the keywords that will maximize your sales!
2. Video Optimization: With the optimal keywords and keyword phrases set in place, Vintage Rocket develops keyword rich file names, video titles and video descriptions that are embedded into your video files. This is important – not only can surfers find sites through search engines, but they can find videos, as well. Online Video is big business. Google owns major online video companies such as Google Videos and Youtube.
3. Video Submission: We submit your video and video descriptions to 50 most-trafficked online video sites, search engines and business directories. Get all the high quality volume traffic that is specifically targeted to your products and services! Your customers will not take your seriously, unless the most high traffic web sites link to your site! This means more sales for you.
4. Campaign Optimization: We continuously update your video file types, titles and descriptions across all of your submissions in order to achieve first page rankings across the major search engines for the keyword set we have identified. Remember that you have to use the right formats for the videos. Surfers can’t load and can’t view some types of video files. Directories have specific rules for submission: such as maximum length of description and what is in the description. It can get complicated. Don’t worry, we take care of all that for you!

For More Information a free search engine optimization analysis please contact

John Triantos at 1-303-910-3018. 

Here is some info about Pin-Point Logistics

Here are the links to the updates:
Backlinks Music
Backlinks Music Magazine
Social Media Page
Support Ticket System

That’s all for now,

Mike

Search engine optimization has many components and you should seek out to find a Search Engine Optimization company or Search Engine Optimization Consultant that is first of all helpful and full of ideas to help optimize your site.   By doing this you can be confident that your SEO will provide value to your website.  White hat SEO campaigns add value to your website, they really do work.

How are you going to challenge your perspective SEO company?

You should first ask to see a list of keywords that are obtainable and their search volume.  This can be found in Google Adword’s Keyword Tool. Hope this information is useful!

That’s all For now!

Mike

We believe that the many factors involved with search engine optimization are often replicated too often to be effective.  At the same time they become commonplace so you may have to actually participate.

The first thing you want to consider is the most basic, its at the DNS (Domain Name Service) level.  Is your DNS setup correctly and is it SEO Friendly?  Well, to make it more SEO Friendly you might request from your hosting admin that they provide you with a dedicated IP address. Another website participating in malicious activities could be sharing your IP address, unless you have a dedicated IP address for your site.  Colorado SEO Consulting.

Then you want to look at on-site search engine optimization.  Is your website code completely clean and passing W3 Standards? If not it should.  You want to be as compliant with the search engines as possible, limiting iframes, etc.   You should also place image alt tags on your image tags throughout your home page.  I also like to include a sentence or two with my keywords on the top and bottom of my site.

When you first setup your site, Google most likely will index it as www.yoursite.com, but you can change that within Google Webmaster Tools to remove the www from the searches.  Remember by doing this you need to point your links back to the appropriate URL.

That’s all the insight for today! Thanks and take care!
Mike Freud

If you are like many companies in Colorado you want to get as much traffic to your website as possible.  Backlinks Company based in Colorado can provide you with the custom traffic your website needs to succeed.  For more information please call Mike Freud at 1-970-391-0632.  We take extreme pride in the success of our search engine optimization client’s success.

Perpetual Ecommerce its what every business should want and have.  You need to believe in the science and logic of search engine optimization to truly understand having relevant first page rankings for your product or service.  Once of the primary consideration is the strength of your site.  In any case, we will fully review and work with your team to make your website search engine friendly.  Once you have achieved Top Rankings in the search engines you will get more and more traffic to your site or store each and every day.  Choosing the right keywords will make or break any Colorado SEO campaign so choose your keywords carefully.